When Hugo Boss expanded its flagship store in New York’s Time Warner Center, it called for a bold redesign to reflect the elevated scale. Design Republic led a renovation and expansion that placed the brand at the center of attention—both architecturally and experientially.

A striking glass luminaire spans nearly all three retail levels, anchoring the space vertically and drawing the eye upward. The grand staircase, wrapped in rich fabric panels, connects the shopping floors with sophistication and continuity.

Though the storefront remained intact, the interior transformation is anything but subtle. A backdrop of woven metal fabric, integrated LED lighting, and oversized supergraphics repositions Hugo Boss as a defining presence within the retail complex.