Design Republic reimagined the lobby of Viacom’s West Coast headquarters as more than just an entry point—it’s a dynamic spatial experience that reflects the brand’s forward-thinking ethos. Rooted in innovation and adaptability, the design blends timeless architectural expression with cutting-edge technology.

The lobby operates as both a high-impact visual installation and a multifunctional destination. Pivoting digital media screens create an immersive, ever-evolving environment that can be reconfigured to support a range of uses—from social media activations and live performances to informal meetings, café-style gatherings, and branded events. Every element is designed to reflect Viacom’s culture of creativity, agility, and connection.