KidZania is a privately held Mexican chain of family entertainment centers currently operating in 24 locations worldwide. KidZania provides children and their parents a safe, unique, and realistic educational environment that allows children between the ages of four to fourteen to do what comes natural to them; role-playing by mimicking adult activities. 

As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc., or pay to shop, or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of establishments sponsored and branded by leading multi-national and local brands.

Entertainment To The World, which owns the North American license, tapped Design Republic to provide comprehensive Architectural Services and assist in translating the Brand Values into the United States.